Tag Archives: Pom Wonderful LLC

Choose Your (Advertisement) Words Wisely: One Company’s Battle with the FTC Over Freedom of Speech in Advertising

Recent FTC target, Pom Wonderful, LLC, is forging ahead in a tough battle with the Federal Trade Commission and Federal Courts over what it claims is an invasion of its freedom of speech in advertising. In 2013, the FTC slammed Pom for advertisements of its pomegranate juice that claimed the juice could benefit people suffering from certain medical conditions and diseases, such as heart disease and prostate cancer. The FTC decided Pom had not performed enough scientific research to back its claims, so it…

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